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New Pulsing Logo From Sonos
High-end speaker manufacturer Sonos has unveiled their new logo which pulsates and comes to life when a user scrolls up or down on web pages. This is thanks to a clever optical illusion called the Moire effect that resembles the booming sound waves that emanate from their speakers. Their design team explain “This new iteration ...
Why Branding Matters
Why brand identity is so important in business Most everybody knows they need a brand identity, but they don’t always know why they need one. In case you are unfamiliar with the term brand identity, it refers to a logo and consistent marketing materials for your company. Now for the 9 reasons why your small business ...
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