Homebase rebrands to Bunnings
Our DIY projects are set to get a make over and our weekend visits to Homebase are inheriting a new brand from their new Australian owners Bunnings.
An institution in Australia, bunnings will replace the branding in £340 million take over to help the failing business take on the market leader B&Q.
So ... 
Thinking about branding is an important step when establishing a new business, but often sorely overlooked. For some the assumption is either to delay the concept of branding, assuming that it is something that only big business get involved in or, try and do it by themselves without any real thought about the implications. However ... 
Psychological tricks to make us order more
Restaurants have a tough time inventing new exciting dishes that are delicious. Restauranteurs need to proudly promote their Restauranteurs need to promote their signature dishes and make their diners’ experiences all the more enjoyable with a menu that reflects the quality of their meal. As a ... 
High-end speaker manufacturer Sonos has unveiled their new logo which pulsates and comes to life when a user scrolls up or down on web pages. This is thanks to a clever optical illusion called the Moire effect that resembles the booming sound waves that emanate from their speakers.
Their design team explain “This new iteration ...